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FAQ's 
MOBILE MARKETING INDUSTRY OVERVIEW
- Globally over 2.3 billion persons were mobile users the end of 2006.
- Twice as many persons in the world use a mobile device as use the Internet.
- Most 18-to-29 year olds today use only a mobile device or the Internet to make calls.
- The US has over 200 million mobile users.
- Today many mobile device users prefer short text messages to communicate versus other means.
- Mobile marketing is...GREEN. No paper, no ink ...no waste.
- More consumers today are giving up in-home land-lines and PC's for mobile devices to provide these services.
- US Hispanics and African Americans communicate by mobile devices and "text" messages 50% more than others.
WHAT IS MOBILE MARKETING ? Recognized as the " third screen". The media consumer in recent years has moved from television (first) to the PC (second) and now to the hand-held mobile device screen (third)as the main source of news and entertainment. Today's new devices like Palm, Blackberry and the Apple I phone and others provide television, the Internet, music and information instantly and, into your hand. Due to the tremendous growth of mobile device use, mobile marketing is poised to be the next advertising "platform" through direct and personal communication.
WILL I RECEIVE "SPAM" LIKE THE INTERNET SENT TO MY MOBILE PHONE ? The mobile marketing industry has established a "NO SPAM POLICY" and has adopted "NO SPAM" standards set by the MMA (Mobile Marketing Association). A new subscriber requesting marketing information must reply to the first message received from a mobile wireless carrier consenting to either "Opt-In" or "Opt-Out " of the service being offered. The Federal Communications Commission (FCC) has made it illegal to send unsolicited marketing messages to personal mobile devices
WHAT DOES IT MEAN TO "OPT-IN and "OPT-OUT" ? A subscriber must first initiate a request to receive marketing messages and then choose to either accept or decline these mobile messages. At the beginning of a service, a subscriber must reply with either a YES or NO text response. A subscribers may then later "Op-Out" of a service at anytime, 24/7, by texting to the sender a keyword such as "STOP" or "NO". Your personal mobile number should then be immediately and permanently deleted from the marketer's list and mobile number database. If you continue to receive messages, you should then contact your wireless carrier to report the violation.
WHAT DOES IT COST TO SEND OR RECEIVE A TEXT MESSAGE? Your personal wireless carrier standard rates apply when you send or receive text messages. Normally, messages cost about an extra $.10 per message by your wireless carrier but many carriers today offer special monthly discount plans. Contact your own wireless carrier for more information about charges.
WHAT DOES "SMS" MEAN ? A service available today on most cell phones or hand-held mobile devices used in the US today called "Short Message Services" which permit a mobile device user to send and receive short messages of no more than 160 characters in length called "text" messages.
WHAT IS CSC? A designated number of no more than 4 to 6 digits in length are used to address SMS messages and called "Common Short Codes" (CSC). You must use only short codes to send or receive text messages or other mobile data in the US. Each operator or marketer has unique or dedicated short codes.
WHAT ARE DEDICATED SHORT CODES ? Codes that are designed and assigned to a client for high volume or special marketing use. The following are the two types:
RANDOM: Any code of random digits assigned to you: e.g. 12345
VANITY: A code chosen for a special purpose: e.g. Spell: COUPON or 268766. Vanity codes are leased for a fee.
CAN I INTEGRATE MOBILE MARKETING INTO MY BUSINESS ? Connect your current system or website to mobile marketing without you having to develop the technology or create the infrastructure.
WHAT TYPE OF MOBILE MARKETING IS BEST SUITED FOR MY BUSINESS ? The choice of campaigns are limitless. We can design "text-to-win" Contests, Corporate Marketing, Voting, Polling, Mobile Fan Clubs, Emergency School Messaging, Text Alerts, Banner Ads on Mobile Websites, Mobile Coupons.
CONTACT buzztxt.biz ABOUT YOUR BUSINESS NEEDS AND LET US DESIGN AN EFFECTIVE CAMPAIGN FOR YOU.
